Hello from Earth2Tech
So we’re all aware that green-focused web sites are getting about as trendy as celebutante DUIs. There’s been more than enough great new reads launched in the last few months, most of them focused on helping consumers live more ecofriendly lives – something we could all do a little better. But about 6 months ago GigaTeam started to wonder if there wasn’t a need for a blog focused on the intersections between the tech industry, the business of green, and startups that will use technology and innovation to combat climate change.
So we envisioned our site this way: One part clean tech startup coverage – (a quick look at clean tech venture numbers shows the growing ranks of startups in hot areas like solar and biofuels); One part reviews of tech giant’s eco-initiatives (is Google’s carbon neutral initiative more marketing or responsible plan?); One part a resource page for entrepreneurs and Valley types looking for green tech [tools, rules, tips] – LBS meets ethanol?
It took a bit to convince Om to go GigaGreen – read his rendition here. But if investors and founders like Sunil Paul, and the oft-quoted John Doerr, and Vinod Khosla, are all aiming at energy over IT and the web, then he felt we’re in pretty good company. It might be a bubble, even mainstream pubs like NPR and the Economist are now debating that fact. We’re agnostic. As always, through bubble or boom we’ll keep the same GigaOM skepticism on this new site.
So welcome to Earth2Tech.com – our eye on the clean tech startups and founders that are using technology and innovation to help us work on the global warming mess. The name means to convey a wake up call to readers—and a nod to Liz for the moniker. Expect the whole GigaTeam to contribute, with the recent addition of Adena DeMonte, who covered clean tech for Red Herring and has joined us specifically to write for Earth2Tech. We’re really excited to launch and hope you enjoy our coverage. Let us know what works and what doesn’t and especially what you’d like to read that we and others aren’t offering you.
[...] morning, GigaOm is launching Earth2Tech, a new blog to follow the news in this space. It will be written by Katie Fehrenbacher and newcomer [...]
awesome.. i’m excited to see this angle on green tech
What powers earth2tech.com’s servers? Coal?
This is great. I look forward to a smarter critical eye than Andrew here assessing this sociopolitical and economic movement.
Excellent. I like the Om network a lot and look forward
to the coverage in this space.
Congrats on going GigaGreen! Might I say though that I think you should name the blog that? Sweet name… more memorable, especially to existing Omaholics.
I work at an electrical contractor and recently started a blog (www.kitestringandkey.com) on similar topics. My intent is to share a perspective of working at a more traditional energy construction company going through hyper-growth and trying to determine our “fit” in the new “green” and efficiency-conscious world.
I look forward to reading your site and contributing if possible.
Thanks for the nice thoughts everyone. Marty, we’ll check out the site and contact us for contributing opportunities.
As someone interested in technology and environmental issues I am extremely excited about this blog! Can’t wait for more….
Katie, congrats on getting this moving!
Welcome to the Green Blogosphere! Look forward to the good business-focused content.
Tres Gopalan!
Congratulations Mr. Giga Om!
You should run a piece on EEE Energy Effiicient Ethernet. It would be a great bridge across GigaOM and Earth2Tech.
Another good one would be a list of CEO’s that print out (or have their assistants) print out ALL of their emails. Would be great to know!!!
Best wishes with the new site! Look forward to following your coverage of these important issues.
Victor, Im going to start on that list of offending CEOs right now – best idea I ever heard!
Great idea guys! One piece that could inspire some discussion, not to mention an opportunity for some GigaSkepticism is the testing of green innovations in developing economies, arguably one of the best markets for acceptance of these types of products.
[...] Hello from Earth2Tech So we’re all aware that green-focused web sites are getting about as trendy as celebutante DUIs. There’s been more […] [...]
Great Idea! Looking forward to the next post.
[...] On that note, I am very excited to announce that my sister Katie Fehrenbacher has just launched a new sustainable technology blog, called Earth2Tech, with GigaOm’s Om Malik. Katie has been blogging for GigaOm for the past year and decided [...]
[...] Earth2Tech blog will concentrate on the growing Clean tech industry. So we envisioned our site this way: One part clean tech startup [...]
[...] the environment. So it’s no surprise that GigaOm has formally introduced its green channel, Earth2Tech, which they describe as: One part clean tech startup coverage – (a quick look at clean tech [...]
Would have thought that a “green” natured blog would use a dark background considering end users draw more energy rendering white pixels opposed to dark ones.
Just a thought.
Sweet. Can’t wait to see this expand. WTG
take your blog spam and go fist yourself with it, twice.
good luck! think i’ll go out and hug the tree in my front yard. brb :)
Great site. I am excited to see the post to come.
Congrats Katie, Om and team!!!
Site looks fantastic, content is great.
Well done.
My Best Wishes!! :)
Excellent idea, I will be reading.
Best of Luck for your GO GREEN Blog
Congrats! Looking forward to read green news on your blog! Good luck to everyone.
Hmm … good start. Would encourage 404’s are kept to a minimum
Clicked on “water” and got a 404.
You folks should run a piece on PristinePlanet.com, which is a top-notch green directory and also a relatively new startup. I saw them featured in an article in the green/clean tech startup magazine “In Business” a while back. PP’s concept makes a lot of sense — allowing people to vote green with their dollars.
very nice! about nature! thanks
YEAH!! I am so stoked! Congrats on getting this going!!
this is quite promising!
[...] read more | digg story [...]
[...] Earth2Tech GigaOM recently launched a new blog at the intersection of tech innovation and the environmental movement. I may be writing some content for them down the line, but don’t let that deter you – there will be good stuff there too. Take a look at the welcome post here. [...]
[...] Get your green update here — GigaOmniMedia, Web Worker Daily’s parent, introduces Earth2Tech, “one part clean tech startup coverage, one part reviews of tech giant’s eco-initiatives, one part a resource page for those looking for green tech tools, rules, and tips.” [Earth2Tech] [...]
[...] put it cogently, Earth2Tech is a blog that covers green tech. The new blog published by the Gigaom team was covered in this [...]
This is exciting! I will add Earth2Tech to the blogroll on my eco-psychology blog.
Marguerite Manteau-Rao
http://lamarguerite.wordpress.com
“My Inconvenient Truth: The Daily Sins of a Green Girl Wannabe”
Good to see a environmental friendly blog by Om. BEst of luck and kick some green ass.
This is a great blog topic, and I will definitely check back often. I think it is important that every business find a way to give back to others.
As far as green technology goes I think it will be more and more important. Check out this photo documentary at ForeignPolicy.com about our trashed computer hardware.
Go to: http://www.foreignpolicy.com/story/cms.php?story_id=3807&page=0
This looks like an worthwhile topic for more exploration. I’ll add you to my blogroll.
I’d be interested to see material on tracking personal impacts (eg, carbon footprint, water usage, energy inventories, etc.) as well as introductions to communities where like-minded people gather — like the community at tree hugger.
Best of luck,
Kevin
http://www.21st-century-citizen.com
Great topic … great start. Wish everyone in the team very best with the new initiative.
Cheers,
Gagan
global warming is becoming such a obvious problem that someone somewhere other than Al Gore needs to step up to help drive the bus!
[...] the growing appetite for green-tinted media, from consumer sites, to business publications. Hey, we threw our hat in the ring in mid July. And earlier this month Discovery Communications bought eco site TreeHugger.com for a reported $10 [...]
Hey Guys
Be Well Jay
http://www.gogreenfilter.com
oops..
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Ыыыы, да вы у нас философ аффтар?