Comments on: NBCU’s Green(Wash?) Week http://earth2tech.com/2007/11/06/nbcus-greenwash-week/ Helping the Earth with Technology Mon, 23 Nov 2009 16:29:47 +0000 http://wordpress.com/ hourly 1 By: GE’s Not-Very-Green Vessel « Earth2Tech http://earth2tech.com/2007/11/06/nbcus-greenwash-week/#comment-6163 GE’s Not-Very-Green Vessel « Earth2Tech Mon, 24 Dec 2007 04:59:21 +0000 http://earth2tech.com/2007/11/06/nbcus-greenwash-week/#comment-6163 <p>[...] Electric (GE), for example, which recently green-washed its NBC subsidiary, said it’s invested in a boat — and it’s no Rainbow Warrior. GE will invest $54 [...]</p> [...] Electric (GE), for example, which recently green-washed its NBC subsidiary, said it’s invested in a boat — and it’s no Rainbow Warrior. GE will invest $54 [...]

]]> By: Margaret Hsu http://earth2tech.com/2007/11/06/nbcus-greenwash-week/#comment-3096 Margaret Hsu Wed, 07 Nov 2007 04:03:55 +0000 http://earth2tech.com/2007/11/06/nbcus-greenwash-week/#comment-3096 <p>I watched the NBC prime time show for a few minutes. There was this video clip about "Green is Universal - Actors from Hero doing something Green", which was several actors standing in front of Rockefeller Center doing the Photo Op with them shoveling soil into tiny little pots with skinny trees in the pots. Even more, the young kid actor pouring water from a plastic bottle into the pot. Can anyone tell me, if this is not green washing, what should we call this?</p> I watched the NBC prime time show for a few minutes. There was this video clip about “Green is Universal – Actors from Hero doing something Green”, which was several actors standing in front of Rockefeller Center doing the Photo Op with them shoveling soil into tiny little pots with skinny trees in the pots. Even more, the young kid actor pouring water from a plastic bottle into the pot. Can anyone tell me, if this is not green washing, what should we call this?

]]> By: Matt Heinz http://earth2tech.com/2007/11/06/nbcus-greenwash-week/#comment-3083 Matt Heinz Tue, 06 Nov 2007 23:07:31 +0000 http://earth2tech.com/2007/11/06/nbcus-greenwash-week/#comment-3083 <p>A week's worth of programming and green logos will only go so far for an increasingly jaded "green" consumer. Environmentally conscious consumers want more than marketing gimmicks, they want results!</p> <p>I'd love to see what NBC Universal is doing next week and beyond to make long-term organizational changes to its sustainability practices and carbon footprint.</p> A week’s worth of programming and green logos will only go so far for an increasingly jaded “green” consumer. Environmentally conscious consumers want more than marketing gimmicks, they want results!

I’d love to see what NBC Universal is doing next week and beyond to make long-term organizational changes to its sustainability practices and carbon footprint.

]]> By: park3 http://earth2tech.com/2007/11/06/nbcus-greenwash-week/#comment-3082 park3 Tue, 06 Nov 2007 21:50:24 +0000 http://earth2tech.com/2007/11/06/nbcus-greenwash-week/#comment-3082 <p>This is an interesting thought. My belief is that "green" should be something everyone "just does" as part of business as usual, but what happens when business as usual is display? Must the green be on display?</p> <p>Personally I'd rather see NBC use NiLA lighting and hire local newscasters to cover far-flung locations rather than jetting people around, but maybe that's just me.</p> This is an interesting thought. My belief is that “green” should be something everyone “just does” as part of business as usual, but what happens when business as usual is display? Must the green be on display?

Personally I’d rather see NBC use NiLA lighting and hire local newscasters to cover far-flung locations rather than jetting people around, but maybe that’s just me.

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