http://earth2tech.com/2008/02/21/coskata-branding-non-food-biofuel/ Helping the Earth with Technology Mon, 23 Nov 2009 00:16:20 +0000 http://wordpress.com/ hourly 1 http://earth2tech.com/2008/02/21/coskata-branding-non-food-biofuel/#comment-9593 Web Fri, 21 Mar 2008 21:57:16 +0000 http://earth2tech.com/?p=1438#comment-9593 <p>Green energy is definitely the best solution in most cases. Technology like solar energy, wind power, fuel cells, zaps electric vehicles, EV hybrids, etc have come so far recently. Green energy even costs way less than oil and gas in many cases.</p> Green energy is definitely the best solution in most cases. Technology like solar energy, wind power, fuel cells, zaps electric vehicles, EV hybrids, etc have come so far recently. Green energy even costs way less than oil and gas in many cases.

]]> http://earth2tech.com/2008/02/21/coskata-branding-non-food-biofuel/#comment-9179 VeraSun Branding Biofuel, But Why? « Earth2Tech Wed, 05 Mar 2008 18:47:23 +0000 http://earth2tech.com/?p=1438#comment-9179 <p>[...] Coskata recently told us about the branding of their ethanol, “C85,” which the GM-backed biofuel maker says highlights the non-food feedstock used. We chatted with Coskata’s chief marketing officer and VP, Wes Bolsen, who explained the rationale: C85 we thought could stand for clean…cellulosic…Coskata. I could see the tag line to the consumer in my mind, and we could work to distribute this ethanol to the pumps. We will most likely let all of our partners have the rights to use this brand. It would basically be like an “Intel inside” stamp idea — ethanol made from Coskata’s efficient and environmentally friendly process. [...]</p> [...] Coskata recently told us about the branding of their ethanol, “C85,” which the GM-backed biofuel maker says highlights the non-food feedstock used. We chatted with Coskata’s chief marketing officer and VP, Wes Bolsen, who explained the rationale: C85 we thought could stand for clean…cellulosic…Coskata. I could see the tag line to the consumer in my mind, and we could work to distribute this ethanol to the pumps. We will most likely let all of our partners have the rights to use this brand. It would basically be like an “Intel inside” stamp idea — ethanol made from Coskata’s efficient and environmentally friendly process. [...]

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