Comments on: Marketing Residential Solar to the Masses http://earth2tech.com/2008/05/31/marketing-residential-solar-to-the-masses/ Helping the Earth with Technology Mon, 23 Nov 2009 18:18:21 +0000 http://wordpress.com/ hourly 1 By: Altergy Solar http://earth2tech.com/2008/05/31/marketing-residential-solar-to-the-masses/#comment-36199 Altergy Solar Sat, 08 Aug 2009 03:52:00 +0000 http://earth2tech.com/?p=2341#comment-36199 <p>We need better financing options and solar will boom</p> We need better financing options and solar will boom

]]> By: Michael Connor http://earth2tech.com/2008/05/31/marketing-residential-solar-to-the-masses/#comment-32151 Michael Connor Sun, 31 May 2009 20:45:10 +0000 http://earth2tech.com/?p=2341#comment-32151 <p>Solar panel marketing needs to make them "Patriotically", "Socially", "Politically" and correct. What is needed is a mass advertising campaign at all levels: posters, billboards, bumper stickers, magazine ads, TV and radio commercials. Not for brand A or brand B panels but just generic, spinning the purchase of a solar panel as being an act of patriotism while portraying coal, oil and nuclear power as being UNpatriotic. Use the simple patriotism play. It worked for President Bush selling even things as unpopular as wire tapping.</p> Solar panel marketing needs to make them “Patriotically”, “Socially”, “Politically” and correct. What is needed is a mass advertising campaign at all levels: posters, billboards, bumper stickers, magazine ads, TV and radio commercials. Not for brand A or brand B panels but just generic, spinning the purchase of a solar panel as being an act of patriotism while portraying coal, oil and nuclear power as being UNpatriotic. Use the simple patriotism play. It worked for President Bush selling even things as unpopular as wire tapping.

]]> By: Articles » Blog Archive » Marketing Residential Solar to the Masses http://earth2tech.com/2008/05/31/marketing-residential-solar-to-the-masses/#comment-31267 Articles » Blog Archive » Marketing Residential Solar to the Masses Tue, 19 May 2009 03:05:51 +0000 http://earth2tech.com/?p=2341#comment-31267 <p>[...] Sun Run, a residential solar financier, has teamed up with folks behind the public television show Hippy Gourmet to create a short video pitch explaining why power purchase agreements are the hassle-free way to go solar. more [...]</p> [...] Sun Run, a residential solar financier, has teamed up with folks behind the public television show Hippy Gourmet to create a short video pitch explaining why power purchase agreements are the hassle-free way to go solar. more [...]

]]> By: Dave Ullrich http://earth2tech.com/2008/05/31/marketing-residential-solar-to-the-masses/#comment-19219 Dave Ullrich Mon, 20 Oct 2008 18:05:54 +0000 http://earth2tech.com/?p=2341#comment-19219 <p>These prices are really good for residential solar. Innovative financing models and incentives will only make grid-tied systems a reality for more people around the world. I hope you all will consider adding your name to the Global Solar Count (http://www.globalsolarcount.org/).</p> These prices are really good for residential solar. Innovative financing models and incentives will only make grid-tied systems a reality for more people around the world. I hope you all will consider adding your name to the Global Solar Count (http://www.globalsolarcount.org/).

]]> By: SF Passes Largest City Solar Program in U.S. (Finally) « Earth2Tech http://earth2tech.com/2008/05/31/marketing-residential-solar-to-the-masses/#comment-12369 SF Passes Largest City Solar Program in U.S. (Finally) « Earth2Tech Wed, 11 Jun 2008 13:36:30 +0000 http://earth2tech.com/?p=2341#comment-12369 <p>[...] including these large new rebates, which can cut the cost of going solar by 20 percent, in their promotional materials and cost [...]</p> [...] including these large new rebates, which can cut the cost of going solar by 20 percent, in their promotional materials and cost [...]

]]> By: Hannah@Sungevity http://earth2tech.com/2008/05/31/marketing-residential-solar-to-the-masses/#comment-12301 Hannah@Sungevity Mon, 09 Jun 2008 23:03:15 +0000 http://earth2tech.com/?p=2341#comment-12301 <p>Hi Craig and company, A point of interest: our smallest Sungevity system (1.4 kW STC) without the SF program is $7,500 (net cost after rebates and tax breaks) and covers, for an average SF home, about 1/3 of the energy use and results in about $14,000 of savings over the 25 year life of the system. That's making a home a hybrid! With the SF program, that system cost could drop $3,000-$4,000 dollars so an SF resident could get an installed system for $3,500: saving 4 times that in reduced electricity bills. Sorry for all the serious numbers but our hope is that this makes solar more accessible to more SF residents. In the time since our April 22 launch, our systems sold to date in the Bay Area will (over their lifetime) remove about 1,500 tons of CO2 - the equivalent of driving an average American car around the world 390 times and saving homeowners hundreds of thousands of dollars. We think that's awesome progress.</p> Hi Craig and company,
A point of interest: our smallest Sungevity system (1.4 kW STC) without the SF program is $7,500 (net cost after rebates and tax breaks) and covers, for an average SF home, about 1/3 of the energy use and results in about $14,000 of savings over the 25 year life of the system. That’s making a home a hybrid! With the SF program, that system cost could drop $3,000-$4,000 dollars so an SF resident could get an installed system for $3,500: saving 4 times that in reduced electricity bills. Sorry for all the serious numbers but our hope is that this makes solar more accessible to more SF residents.
In the time since our April 22 launch, our systems sold to date in the Bay Area will (over their lifetime) remove about 1,500 tons of CO2 – the equivalent of driving an average American car around the world 390 times and saving homeowners hundreds of thousands of dollars. We think that’s awesome progress.

]]> By: Craig http://earth2tech.com/2008/05/31/marketing-residential-solar-to-the-masses/#comment-12063 Craig Mon, 02 Jun 2008 19:28:34 +0000 http://earth2tech.com/?p=2341#comment-12063 <p>I don't think this is a marketing problem. It's a price problem. Even at $9K, that's out of most people's reach. Companies could and should rethink the entire offering. For another take on this... See here..</p> <p>http://www.energyhumanfactor.com/2008/05/residential-solar-why-bigger-isnt.html</p> I don’t think this is a marketing problem. It’s a price problem. Even at $9K, that’s out of most people’s reach. Companies could and should rethink the entire offering. For another take on this… See here..

http://www.energyhumanfactor.com/2008/05/residential-solar-why-bigger-isnt.html

]]> By: Offgrid-Living http://earth2tech.com/2008/05/31/marketing-residential-solar-to-the-masses/#comment-12041 Offgrid-Living Sun, 01 Jun 2008 22:45:13 +0000 http://earth2tech.com/?p=2341#comment-12041 <p>$9000 for 3 kw (3000 watts) is pretty good. Works out to $3.00 per watt. Cheapest I've seen online so far. I'll add a link on my blog. http://www.offgrid-living.com</p> $9000 for 3 kw (3000 watts) is pretty good. Works out to $3.00 per watt. Cheapest I’ve seen online so far. I’ll add a link on my blog. http://www.offgrid-living.com

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