The Intersolar conference, being held in downtown San Francisco this week and which will see over 15,000 solar execs meeting, mingling and doing business across 120,000 square feet of space, comes at a unique point in the development of the U.S. solar market: one of major hurdles and massive opportunities. It’s only the conference’s second year — it’s the North American version of the massive German solar show, which delivers major news from the solar industry every year — and was launched last year to take advantage of the emergent nature and importance of the U.S. solar market.
Here’s the issue: The U.S. solar market (both as a supplier and as a consumer) has the potential to be one of the largest in the world, and has a wealth of startups, many born out of the labs of U.S. universities and pumped full of venture capital dollars, that are trying to scale new technologies to bring down the price of solar to grid parity (so it’s equal to the cost of fossil fuels). But until more recently, the U.S. solar industry hasn’t had the types of incentives that have encouraged other international solar markets to grow (Germany, Spain). But with the passage of the stimulus package, the extension of the clean energy tax credits, and the climate bill that’s winding its way through the Senate, the U.S. is starting to offer important government support. At the same time, the U.S. industry has to face the international economic slump that has delivered less demand for solar projects, in addition to dropping silicon prices (the key ingredient in solar panels), and, of course, international competition. It’s a difficult landscape to navigate, but here are seven trends to look for:


Tough times mean the big companies get bigger and the smaller firms, well, drop out. On Wednesday morning renewable energy project financier
Commercial and residential solar installer 

